Posted by: Cox Communications on May 25, 2018
Sales Associate Summary:
Want to Get Started in a Sales Career or Learn a New Industry? Learn, Contribute, and Develop into a successful career with Cox Media. The Sales Associate position is an ideal position for someone with self-motivation, eagerness, and an opportunity to work with local businesses. While in this role, you will better understand media advertising and how it produces value for our business customers.
Sells local advertising and products on cable and/or broadcast networks to new and existing clients from a range of industries and business sizes. Leverages the position of Cox to influence clients' marketing strategies. Cultivates consulting relationships with clients and their ad agencies, forming customer relationships at multiple levels. Makes frequent contact; maintains in-depth knowledge of their business, industry and key competitors; regularly updates needs analysis; monitors ad campaign effectiveness and makes changes as required; and solves problems. Identifies new prospective clients by observing other media, networking inside and outside of Cox, and looking for new businesses that might want to advertise in order to develop own client list. Pre-qualifies leads. Prospecting may take up 80% of time. Calls on pre-qualified, prospective clients and tries to interest them in on-air advertising by explaining the process and benefits of advertising through Cox. Meets with prospective or existing clients in person to learn the client's advertising needs. Prepares sales proposals and campaign solutions designed to meet individual client needs by reviewing rating data and other research; and consulting with internal resources as needed, primarily Marketing, Research, and Sales Support and Sales Leadership. [Solution Presentation development] Delivers solution presentations regarding proposed advertising campaigns, including multi product offerings (TV commercials and digital media solutions) to prospective and existing clients. Negotiates the terms, conditions, and pricing of advertising campaigns with the client. Manages and coordinates communication between the client and the production department during the creation of the client's commercial (e.g. solves problems, develops concepts, monitors quality, sometimes writes scripts, ensures that ad copy supports the client's marketing plans, gathers information regarding what details are needed in the commercial, facilitates contact between client and production, sets up and attends initial meetings). Creates and maintains weekly and monthly sales activity reports using CRM tool. Keeps client information up to date in CRM tool by recording all activities, transactions, and communications with clients. Creates opportunities to serve as a public representative and image builder of Cox in the local community in order to network and develop and maintain the presence of Cox in the community (e.g. promotes and/or attends non-profit events, serves as a member of the Chamber of Commerce and other local councils, becomes a member of the Ad Federation or American Marketing Association). Manages and coordinates fulfillment of client advertising orders (e.g., solves problems, develops concepts, monitors quality, ensures that ad copy supports the client's marketing plans, facilitates communication between client and production). Attends job-related training as well as strategic and/or development meetings with their Local Sales Manager. Participates in many internal meetings to create product packages, communicates and coordinates sales, reports on sales activities and the implementation of new products, solves problems, and keeps up-to-date with information about Cox. Complies with all published rate, package and pricing guidelines. Maintains collections to keep bad debt to an absolute minimum. Participates in the creation of processes required to sell, implement, and bill for new products. Reports to Local Sales Manager
Excellent interpersonal, leadership, presentation, collaborative and communication skills to work effectively with teams throughout organization Requires strong knowledge of Microsoft Word, Excel, PowerPoint, Outlook, using the Internet
1+ year of experience in related field (i.e. Marketing, Sales, Sales Support, etc.) BS/BA degree in related discipline strongly preferred (Marketing, Business, Communications). Customer Relationship Management (CRM) tool Experience in Marketing, Advertising or Communications industry desired
About Cox Communications
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and home security and automation services over its own nationwide IP network. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and digital media advertising. Cox is known for its pioneering efforts in broadband, voice and commercial services, industry-leading customer care and its outstanding workplaces. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Organization: Cox Communications, Inc.
Primary Location: US-NE-Omaha-401 N 117th St
Employee Status: Regular
Job Level: Individual Contributor
Shift: Day Job
Travel: Yes, 5 % of the Time
Unposting Date: Ongoing
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