Sr. Analyst/Manager, Consumer Promotion And Media Analytics, Gp Consumer Business

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Posted by: Koch Industries on Jul 11, 2018



Job Description:

Who is Georgia-Pacific? Watch to find out!

Manager/Sr. Analyst Consumer Promotion & Media Analytics
Location: Atlanta, GA


As a global icon and keeper of some of the most recognized brands in North America lik e Quilted Northern®, Angel Soft®, Brawny®, Dixie ®, and Vanity Fair®, Georgia Pacific (GP) is one of the world's leading makers of paper towels, bath tissue, napkins, facial tissue, disposable cups, plates, cutlery, towel dispensers, packaging, building products and related chemicals . Our boundless opportunities attract the very best experienced professionals. Now more than ever is the time to become part of GP.

We are headquartered in Atlanta GA and employ approximately 35,000 people at more than 200 facilities worldwide. We are a subsidiary of Koch Industries, the second largest privately held company in the USA with a 60,000 strong workforce. Come explore all the things you didn't know about us! Come to GP where challenge meets opportunity.

About The Role

The Consumer Business within Georgia-Pacific focuses on building iconic American brands with consumers, shoppers and retail customers and we strive to strengthen the Brand Building organization through the addition of experienced top talent to Brand Analytics (aka Marketing Analytics, Business Analytics, Advanced Analytics) team based in Atlanta, GA.

The Brand Analytics capabilities are essential to our Consumer Business as they will enable us to provide frequent, rapid, holistic, data-driven and actionable insights and recommendations in the areas of brand building, ecommerce and innovation, by applying integrated descriptive, predictive and prescriptive analytics, so that we can perform better experiments and/or make better decisions and, faster and with a higher level of confidence.

We are seeking an integral member for Marketing and Consumer Analytics team, who will support all aspects of promotions and media analysis for all brands, including set-up, design and measurement of consumer promotions and shopper marketing.

A Day In The Life Typically Includes :
Provide frequent, rapid, holistic, data-driven and actionable insights, recommendations to support business decisions and experiments.Outline measurement-, analytics- and tracking plans for our (customer) brand building, ecommerce and innovation efforts, including the data needed, analysis processes, tools, (new) quantitative models, reporting and visualization.Continuously provide analytics that support the continuous optimization of our targeting, marketing, ecommerce and initiative executions, incl. audience segmentation, linear-, digital- and social media, search, coupons, shopper marketing & media, website optimization etc.Closely collaborate with IT and Business Services on data, enterprise solutions, tools and processes and partner with other advanced analytical capabilities in the areas of pricing & merchandising, sales and supply chain.Be a thought partner to our internal and external customers (Category and Sales leadership, CIMs, CPMs, Supply Chain, Brand teams, Marketing, Retailers) to understand their vision and priorities as well as the practical considerations and implications of implementing specific price recommendations.Exhibit principled entrepreneurship by challenging status-quo, proposing new techniques, approaches, and data sources to improve quality of tools, insights and recommendations
What You Will Need:
Basic Qualifications:
MBA, M.A. or M.S.5 years of experience in analytics or business intelligence3 years in marketing and/or digital marketing3 years in any data visualization software (e.g. Tableau, Qlik) 3 years in any analysis language (e.g. R, Python, SAS , MATLAB) Familiarity with statistics and data mining techniques What Will Put You Ahead?
Preferred Qualifications:
M.A., M.S. or PHD in business analytics, marketing analytics, data science, mathematics, statistics, economics, econometrics or other quantitative discipline.7 years of experience in analytics or business intelligence2 years of experience in media mix modeling, fractional marketing attribution and/or testing and optimizations of marketing campaignsExposure to ecommerce, search, social media and/or data-driven marketingExperience with cognitive computing, artificial intelligence, machine learning, data mining and/or predictive analyticsExperience in the financial, insurance, travel and/or (on-line) retail industry. KNOWLEDGE - SKILLS - ABILITIES:
Courage to conduct all affairs with integrity and strive for full compliance with laws and regulations.Demonstrated ability to create short- and long-term value for consumers, shoppers, customers and companyAbility to operate like a principled entrepreneur, who takes initiative, applies economic thinking and good judgment, operates with a sense of urgency and takes responsibility.Develop relationships with internal brand teams and capabilities to understand their value, contributions and profitably anticipate their needs.Track record of envisioning what can be, develop sound strategies and plans, challenge the status quo and be a changeagent.Act with humility and respect.Technical skills and knowledge to optimally lead the capabilities:- Hypothesis formation and data identificationAnalytic modeling (statistics, software assisted segmentation, regression) and development of algorithmsWebsite analytics-, social media listening/analytics-, mobile-, app- app and/or advertising technology platformsMulti-channel attribution- and marketing mix modelingTesting- and experimentation methodologies (A/B, Multivariate etc)Experience with common spreadsheet applications, editing databases, basic queries and data warehouses and data visualization (i.e. Hadoop, SQL, Tableau)Superior written and verbal communication and presentation skills. Why Work For GP?
A culture that places top priority on integrity and compliance Opportunity for career growth at one of the largest, financially stable companies in the world Encouragement to challenge the status quo and share knowledge Responsibilities and rewards based on contributions Continued company growth due to reinvesting 90% of our earnings Competitive pay and benefits that help you manage your personal and financial wellness
Want to learn more about Georgia-Pacific?

We're part of your everyday life. From the walls of your home to the Dixie® plates on your table, the boxes at your local grocery store or the Quilted Northern® in your bathroom, there's a good chance a Georgia-Pacific product is nearby. We need people like you: People who can help us make life's simple necessities better.
Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of tissue, paper-based packaging, office papers, cellulose, specialty fibers, non-woven fabrics, building products and related chemicals. Our familiar consumer brands include: Quilted Northern®, Angel Soft®, Brawny®, enMotion®, Sparkle®, Mardi Gras®, and Vanity Fair®, as well as the Dixie® brand of disposable cups, plates and cutlery. Its Harmon subsidiary is among the world's largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly.

Salary and benefits commensurate with experience.
We are an equal opportunity employer. Minority/Female/Disabled/Veteran
Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.

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About Koch Industries Inc.

Koch Industries, Inc., based in Wichita, Kansas, owns a diverse group of companies that employ 130,000 people worldwide and are engaged in trading, investment and operations around the world. Koch Industries and its affiliates are involved in petroleum, asphalt, natural gas, gas liquids, chemicals, plastics, chemical technology products, asphalt products, mineral, fertilizers, ranching, pipeline operations and finance businesses, as well as a host of new, technology-oriented ventures. Visit our homepage at and submit your resume online in our Veterans Career Section ( You may also email your resume to

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